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Nor can the television viewer readily transform the material he receives into a form that might suit his particular emotional needs, as he invariably does with material he reads.The images move too quickly. He cannot use his own imagination to invest the people and events portrayed on television with the personal meanings that would help him understand and resolve relationships and conflicts in his own life~ he is under the power of the imagination of the show's creators. In the television experience the eyes and ears are overwhelmed with the immediacy of sights and sounds.

看电视的人也不能将他接收到的材料转化为一种可能适合他的特殊感情需要的形式，像他在阅读时通常做的那样。图像变得太快。他不可能用他的想象给电视中饰演的人和事赋予个人意义，以帮助他理解和解决自己生活中的关系和冲突;他被节目制作者的想象力控制住了。看电视时，眼睛和耳朵被稍纵即逝的图像和声音控制住了。

If someone enters the room while one is watching television--a friend, a relative, a child, someone, perhaps, one has not seen for some time--one must continue to watch or one will lose the thread. The greetings must wait, for the television program