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战略营销——品牌价值...

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战略营销——品牌价值定位工作坊(英文授课)

  • 温馨提示:
  • 为保证课程质量,每期人数有限,需提前预约。立即报名,咨询电话:18898361497

培训对象

Marketing supervisors, managers, and directors

课程目标

1.Marketing fundamentals2.VPH introduction

费用说明

6690

课程详细介绍
  • 温馨提示:
  • 为保证课程质量,每期人数有限,需提前预约。立即报名,咨询电话:18898361497

- To help marketing people to understand and experience the process of value proposition development for the brand

- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

适合谁:Marketing supervisors, managers, and directors

时 长:2天       费 用 :6690元/人

课程大纲

1. Marketing fundamentals

* Marketing evolutions

* Marketing classifications

* Marketing challenges

2. VPH introduction

* Components

* Importance

* Applications

3. Target (identification)

* Market segmentation

* Target identification

4. Consumer insight

* What is insights

* How to generate the consumer insights

* Persona

5. Competitive environment

* Competitive analysis

* Value proposition mapping

6. Benefits / reasons to believe / discriminator

* FABE

* Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC

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